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On
our recent trip to Korea we attended the Korean National Food Expo in
Seoul with the Hanuta sales team and had a stall alongside multi nationals
and other Australian exporters. It opened our eyes to just how health
conscious Asian consumers are, and the fact that the "Golden Angus"
brand can offer a smaller more end user friendly product range with
great back up support. We visited many of the restaurants and butcher
shop clients that were using the Golden Angus brand and were happy to
see such an emphasis on the fact that they were promoting the origin
of the product and the knowledge that they were able to trace back to
an individual basis on where the cattle came from. We were also happy
to see a butcher shop in a busy shopping centre with blown up photos
of our Clunie Range stud cows on the wall of the shop.
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