Korean National Food Expo




    
Pictured left to right (click to enlarge): Brett at Golden Angus stand at Expo; Attendees at Expo sampling Golden Angus beef; Brett with butcher in Seoul selling Golden Angus Beef; Jong-il Park, Sales Manager for Golden Angus Beef in Korea.
On our recent trip to Korea we attended the Korean National Food Expo in Seoul with the Hanuta sales team and had a stall alongside multi nationals and other Australian exporters. It opened our eyes to just how health conscious Asian consumers are, and the fact that the "Golden Angus" brand can offer a smaller more end user friendly product range with great back up support. We visited many of the restaurants and butcher shop clients that were using the Golden Angus brand and were happy to see such an emphasis on the fact that they were promoting the origin of the product and the knowledge that they were able to trace back to an individual basis on where the cattle came from. We were also happy to see a butcher shop in a busy shopping centre with blown up photos of our Clunie Range stud cows on the wall of the shop.

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