Clunie Range Angus - Branded Beef Marketing

Branded Beef Marketing

Clunie Range has always maintained a focus on a strong commercially based breeding program, and we have established a sound reputation as one of the leading Angus seedstock herds in the country, and our family has a very strong involvement in all facets of the feedlot industry. For some time now, Clunie Range have had a very strong relationship with a Korean meat company (Hanuta Pty Ltd). This company specialises in 300 day grainfed Angus steers, and is a very progressive company that understands all the variable factors that influence meat quality. Hanuta has established a brand name "Golden Angus" and retains ownership of their product all the way from the feedlot in Australia to the consumer in South Korea. This allows greater control of quality, and more accurate and reliable feedback from the consumers of the product.
Butcher in Seoul, that is selling Golden Angus Beef	Golden Angus Short Rib	Golden Angus beef from Clunie Range steers
The partnership that Clunie Range has formed with Hanuta has resulted in a unique opportunity to follow our steers and resultant carcase quality all the way to the consumer. The Clunie Range steers have really impressed Hanuta and with the demand for Golden Angus growing we are now able to extend to all our clients the opportunity to sell their progeny into the Golden Angus program as well. Any clients wishing to sell steers into the program can call Brett Guest on 02-6799155.
Long time client Graham Moore, Glen Innes sold these Clunie Range blood steers into the Golden Angus program	Steers in feedlot	Clunie Range carcase from steer X354
The 'Golden Angus' product is targeting a significant component of the market in South Korea, which previously was dominated by the USA, and is demanding a well marbled carcase with superior meat colour, fat colour and carcase yield. Golden Angus has established a strong following and the quality taste and clean green healthy image of Australia has contributed. We are very proud to be involved in this progressive brand, and it is also refreshing to be involved with a company that is passionate about beef, understands the market place and the consumer, and also is directly involved with the live animal at the feedlot and paddock level.